Meet The Tesla Model 3: Elon Musk's EV For The Masses The Tesla Model 3 is a car eager prospective owners have been plunking down $1,000 deposits for sight unseen, and lining up for the opportunity to do so. It's a car that could forever change the way the masses think of electric vehicles. It's a car Tesla is betting its future fortunes on.
To say that the Model 3, which was just unveiled to the world Thursday by Tesla CEO Elon Musk at Musk's SpaceX facility in Hawthorne, California, has been the most anticipated car of 2016 isn't hyperbole. And that's just the way Musk wants it. In many ways, Tesla has become the Apple of the auto industry and Musk its Steve Jobs. It's a company -- an American one -- that has built hype and buzz for its cars that few others in the car business have ever been able to achieve.
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