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First Look: 2013 Audi A2
Audi is determined to become the world's number one premium carmaker, and the only way the brand can reach this goal is by entering new segments of the market which generate plenty of added volume. True, there is still some potential to be drawn from new niche models such as the A7 Sportback, but the big numbers are created elsewhere-for example, by extending the A3 family (with a sedan that should do well in the U.S. market), by getting the new A1 range on the road (sales start this summer in Europe), and by reviving the A2.
The European-market A2 was the brand's first try at a minicompact. Its sophisticated lightweight aluminum spaceframe architecture was great for fuel economy but it saddled the little Audi with a premium price tag, and sales never reached expectations. Since being discontinued, the car's reputation, however, has grown, and hopes are high for the new version. more
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